We at J. Laaper Studios believe that community is important. Whether you support a local charity, youth sports team, or the local garden club, a small business should focus on its communities' needs as much as its client's needs. The bond between a community and its small businesses is critical to each other's growth. Small businesses have a reciprocal relationship with the communities they serve. If your business is located on the South Shore, social media and marketing should represent the South Shore. Having photos that are unrelated to the area you serve shows a disconnect to the community and its clients.