Community is important. Whether you support a local charity, youth sports team, or the local garden club, a small business should focus on its communities' needs as much as its client's needs. The bond between a community and its small businesses are critical to each other's growth. If a small business supports its community, the community will in return support the small business. If your business is located on the South Shore, social media and marketing should represent the South Shore. Having photos that are unrelated to the area you serve shows a disconnect to the community and its clients.